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Product management essentials: from concept to launch

By: Publication details: Mnaila : Unlimited Books, c2025.Description: xii, 231pISBN:
  • 978-621-427-255-6
Subject(s): Summary: This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.
List(s) this item appears in: Newly Acquired Books (Graft List)
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Item type Current library Call number Status Barcode
Book Book PCC Fil 658.5 C14p (Browse shelf(Opens below)) Available 6180

This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.

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