Product management essentials: from concept to launch (Record no. 5233)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-621-427-255-6
100 ## - PERSONAL NAME (AUTHOR)
Personal name Camilar-Serrano, Angelita Ong
245 ## - TITLE
Title Product management essentials: from concept to launch
260 ## - NAME AND PLACE OF PUBLICATION
Place of publication, distribution, etc. Mnaila :
Name of publisher, distributor, etc. Unlimited Books,
Date of publication, distribution, etc. c2025.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 231p.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.
650 ## - SUBJECT
1 1. Product management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification System Dewey Decimal Classification
Item Type Book
999 ## -
-- 5233
-- 5233
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Service/ Name of Supplier
09/24/2026   Fil 658.5 C14p 6180 325.00 09/24/2026 Book   Dewey Decimal Classification       PCC PCC 09/10/2026 Mindshapers