Product management essentials: from concept to launch
Camilar-Serrano, Angelita Ong
Product management essentials: from concept to launch - Mnaila : Unlimited Books, c2025. - xii, 231p.
This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.
978-621-427-255-6
1. Product management.
Product management essentials: from concept to launch - Mnaila : Unlimited Books, c2025. - xii, 231p.
This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.
978-621-427-255-6
1. Product management.