Marketing strategy: annd competitive positioning

By: Contributor(s): Material type: TextTextPublication details: Singapore ; Prentice Hall; 2008Edition: 4th edDescription: xviii, 614 p.; ill; Includes index and referencesISBN:
  • 978-981-06-9748-8
Subject(s): DDC classification:
  • C 658.8 H72m
Summary: The book focuses on creating and sustaining superior performance in the marketplace.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658.8 H72m (Browse shelf(Opens below)) Available 3609

The book focuses on creating and sustaining superior performance in the marketplace.

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