Marketing strategy: annd competitive positioning (Record no. 1697)

MARC details
000 -LEADER
fixed length control field 00726nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165314.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-06-9748-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.8 H72m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham
245 #0 - TITLE STATEMENT
Title Marketing strategy: annd competitive positioning
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614 p.; ill.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index and references
520 ## - SUMMARY, ETC.
Summary, etc. The book focuses on creating and sustaining superior performance in the marketplace.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management- case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Saunders, John; Piercy, Nigel F.; Nicoulaud, Brigitte
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.8 H72m 3609 07/30/2025 07/30/2025 Book