Marketing strategy: annd competitive positioning
Hooley, Graham
Marketing strategy: annd competitive positioning - 4th ed. - Singapore Prentice Hall 2008 - xviii, 614 p.; ill. Includes index and references
The book focuses on creating and sustaining superior performance in the marketplace.
978-981-06-9748-8
Marketing management- case studies
C 658.8 H72m
Marketing strategy: annd competitive positioning - 4th ed. - Singapore Prentice Hall 2008 - xviii, 614 p.; ill. Includes index and references
The book focuses on creating and sustaining superior performance in the marketplace.
978-981-06-9748-8
Marketing management- case studies
C 658.8 H72m