Travel and tourism marketing

By: Material type: TextTextPublication details: Australia ; Thomson/South-Western; 2007Description: 311 p; Includes indexISBN:
  • 0-538-44285-9
Subject(s): DDC classification:
  • C 338.4791 Oe6t
Summary: Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 338.4791 Oe6t (Browse shelf(Opens below)) Available 3435

Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.

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