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Travel and tourism marketing

Oelker, Dotty Boen

Travel and tourism marketing - Australia Thomson/South-Western 2007 - 311 p. Includes index

Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.

ISBN: 0-538-44285-9

Subjects--Topical Terms:
Tourism
Tourism--Marketing

Dewey Class. No.: C 338.4791 Oe6t

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