Travel and tourism marketing (Record no. 592)

MARC details
000 -LEADER
fixed length control field 00949nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-538-44285-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 338.4791 Oe6t
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Oelker, Dotty Boen
245 #0 - TITLE STATEMENT
Title Travel and tourism marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Thomson/South-Western
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 311 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. Travel and tourism industry -- Travel regulations and risk -- Travel and tourism careers -- Travel and tourism industry segments -- Transportation and tour management -- Business and leisure travel markets -- Travel marketing research -- Travel and tourism technology -- Economic impact of travel and tourism -- Travel and tourism promotion and sales -- Legal issues in travel and tourism -- Creating a travel and tourism business.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism--Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 338.4791 Oe6t 3435 07/30/2025 07/30/2025 Book