Fundamentals of Marketing for Hospitality and Tourism

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey ; Pearson Education; 2007Edition: 4th edDescription: xxiv, 932 p; Includes indexISBN:
  • 978-981-06-9992-5
Subject(s): DDC classification:
  • C 647.940688 K84f
Summary: The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 647.940688 K84f (Browse shelf(Opens below)) Available 3400

The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).

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