Fundamentals of Marketing for Hospitality and Tourism
Kottler, Philip
Fundamentals of Marketing for Hospitality and Tourism - 4th ed. - Upper Saddle River, New Jersey Pearson Education 2007 - xxiv, 932 p. Includes index
The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).
978-981-06-9992-5
Hospitality industry- Marketing
Tourism- Marketing
C 647.940688 K84f
Fundamentals of Marketing for Hospitality and Tourism - 4th ed. - Upper Saddle River, New Jersey Pearson Education 2007 - xxiv, 932 p. Includes index
The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).
978-981-06-9992-5
Hospitality industry- Marketing
Tourism- Marketing
C 647.940688 K84f