Fundamentals of Marketing for Hospitality and Tourism (Record no. 1236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01099nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250730165135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-981-06-9992-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | C 647.940688 K84f |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kottler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentals of Marketing for Hospitality and Tourism |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, New Jersey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 932 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry- Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism- Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T.; Marken, James C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PCC | PCC | CIRCULATION | 07/30/2025 | C 647.940688 K84f | 3400 | 07/30/2025 | 07/30/2025 | Book |