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Tourism marketing and crisis management Author:Romila Chawla

By:

Chawla, Romila

Material type: Text

TextPublication details: New Delhi ; Rajat Publications; 2008Description: v, 312 p; Includes bibliographical references and indexISBN:

978-81-7880-323-4

Subject(s):

DDC classification:

c 338.4791 C39t

Summary: Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	c 338.4791 C39t (Browse shelf(Opens below))	Available	3364

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Previous	C 338.4791 B62w Worldwide destinations : the geography of the travel and tourism	C 338.4791 C36t Travel agency management: An introductory text	C 338.4791 C36t Travel agency management: An introductory text	c 338.4791 C39t Tourism marketing and crisis management Author:Romila Chawla	C 338.4791 C39t Tourism concepts and principles	C 338.4791 C56 Classic reviews in tourism	C 338.4791 C56 Classic reviews in tourism	Next

Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management

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