Tourism marketing and crisis management Author:Romila Chawla
Chawla, Romila
Tourism marketing and crisis management Author:Romila Chawla - New Delhi ; Rajat Publications 2008 - v, 312 p. Includes bibliographical references and index
Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management
978-81-7880-323-4
Tourism
Tourism-Marketing
c 338.4791 C39t
Tourism marketing and crisis management Author:Romila Chawla - New Delhi ; Rajat Publications 2008 - v, 312 p. Includes bibliographical references and index
Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management
978-81-7880-323-4
Tourism
Tourism-Marketing
c 338.4791 C39t