Tourism marketing and crisis management Author:Romila Chawla (Record no. 562)

MARC details
000 -LEADER
fixed length control field 00935nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-7880-323-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number c 338.4791 C39t
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chawla, Romila
245 #0 - TITLE STATEMENT
Title Tourism marketing and crisis management Author:Romila Chawla
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ; Rajat Publications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent v, 312 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism-Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   c 338.4791 C39t 3364 07/30/2025 07/30/2025 Book