Product management essentials: from concept to launch

By:

Camilar-Serrano, Angelita Ong

Publication details: Mnaila : Unlimited Books, c2025.Description: xii, 231pISBN:

978-621-427-255-6

Subject(s):

1. Product management

Summary: This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.

List(s) this item appears in: Newly Acquired Books (Graft List)

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Item type	Current library	Call number	Status	Barcode
Book	PCC	Fil 658.5 C14p (Browse shelf(Opens below))	Available	6180

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Previous	Fil 658.46 C11m Management consultancy : principles and engagements	Fil 658.5 An3p Production management in the Philippine setting	Fil 658.5 An3p Production management in the Philippine setting	Fil 658.5 C14p Product management essentials: from concept to launch	Fil 658.5 C14s Strategic operations management.	Fil 658.5 G16o Operations management: strategies and practices for efficiency excellence	Fil 658.5 M36p Production management	Next

This book provides an overview of the essential principles and practices of product management, covering the process from product concept development to market launch. It discusses identifying customer needs, market and competitor analysis, product planning, value proposition, product development, testing, pricing, marketing, and launch strategies. The book emphasizes customer-centered decision-making, collaboration among teams, and the use of research and market insights to develop products that create value and meet business objectives.

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