International marketing

By:

Czinkota, Michael R. , et al.

Contributor(s):

Ilkka A. Ronkainen/ Annie Peng Cui

Publication details: Taguig City : Cengage Learning Asia, c2025.Edition: 11th ed. Phil.edDescription: xxix, 604p. ; ill. Includes subject index and glossary of termsISBN:

978-981-5191-97-4

Subject(s):

1. International marketing. -- 2. Export marketing

Summary: International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.

List(s) this item appears in: Newly Acquired Books (Graft List)

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Item type	Current library	Call number	Status	Barcode
Book	PCC	C 658.84 C99i (Browse shelf(Opens below))	Available	6159

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International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.

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