International marketing
Czinkota, Michael R. , et al.
International marketing - 11th ed. Phil.ed - Taguig City : Cengage Learning Asia, c2025. - xxix, 604p. ; ill. Includes subject index and glossary of terms.
International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.
978-981-5191-97-4
1. International marketing.--2. Export marketing.
International marketing - 11th ed. Phil.ed - Taguig City : Cengage Learning Asia, c2025. - xxix, 604p. ; ill. Includes subject index and glossary of terms.
International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.
978-981-5191-97-4
1. International marketing.--2. Export marketing.