International marketing (Record no. 5208)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-5191-97-4
100 ## - PERSONAL NAME (AUTHOR)
Personal name Czinkota, Michael R. , et al.
245 ## - TITLE
Title International marketing
250 ## - EDITION
Edition statement 11th ed. Phil.ed
260 ## - NAME AND PLACE OF PUBLICATION
Place of publication, distribution, etc. Taguig City :
Name of publisher, distributor, etc. Cengage Learning Asia,
Date of publication, distribution, etc. c2025.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 604p. ; ill. Includes subject index and glossary of terms.
520 ## - SUMMARY, ETC.
Summary, etc. International Marketing by Michael R. Czinkota and co-authors explores the principles and practices of marketing across international markets. It discusses global marketing strategies, international trade and business environments, cultural differences, market entry, consumer behavior, and the challenges of competing in the global marketplace. The book provides concepts and frameworks for understanding and managing marketing activities across different countries and cultures.<br/>
650 ## - SUBJECT
1 1. International marketing.
2 2. Export marketing.
700 ## - ADDED PERSONAL NAME
Personal name Ilkka A. Ronkainen/ Annie Peng Cui
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification System Dewey Decimal Classification
Item Type Book
999 ## -
-- 5208
-- 5208
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Service/ Name of Supplier
09/23/2026   C 658.84 C99i 6159 09/23/2026 Book   Dewey Decimal Classification       PCC PCC 09/10/2026 C & E Publishing