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Dictionary of marketing communications

By:

Govoni, Norman A. P

Material type: Text

TextPublication details: California ; Sage, Thousand Oaks; 2004Description: v, 249 pISBN:

0-7619-2771-9

Subject(s):

DDC classification:

R 380.103 G74d

Summary: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC REFERENCE	R 380.103 G74d (Browse shelf(Opens below))	Available	0871

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession

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