Dictionary of marketing communications (Record no. 4617)

MARC details
000 -LEADER
fixed length control field 00774nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165923.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7619-2771-9
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 380.103 G74d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Govoni, Norman A. P.
245 #0 - TITLE STATEMENT
Title Dictionary of marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. California
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage, Thousand Oaks
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent v, 249 p.
520 ## - SUMMARY, ETC.
Summary, etc. With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing- Dicitionaries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Dictionaries
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC REFERENCE 07/30/2025   R 380.103 G74d 0871 07/30/2025 07/30/2025 Book