Dictionary of marketing communications
Govoni, Norman A. P.
Dictionary of marketing communications - California Sage, Thousand Oaks 2004 - v, 249 p.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
0-7619-2771-9
Communication in marketing- Dicitionaries
Marketing - Dictionaries
R 380.103 G74d
Dictionary of marketing communications - California Sage, Thousand Oaks 2004 - v, 249 p.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
0-7619-2771-9
Communication in marketing- Dicitionaries
Marketing - Dictionaries
R 380.103 G74d