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Destination marketing : an integrated marketing communication approach

By:

Pike, Steven

Material type: Text

TextPublication details: Oxford ; Elsevier; 2008Edition: 1st edDescription: xv, 406 p; Includes index and referencesISBN:

978-0-75068-649-5

Subject(s):

DDC classification:

C 910.68 P63d

Summary: Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 910.68 P63d (Browse shelf(Opens below))	Available	3460

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Previous	C 910.45 D34s Selling cruises : everything you need to know	C 910.45 D44s Selling cruises	C 910.46 T48t Tourism and the lodging sector	C 910.68 P63d Destination marketing : an integrated marketing communication approach	C 910.683 L51h Human Resources and Tourism : Skills, Culture and Industry	C 910.72 C91 Cultural tourism research methods	C 910.92 W89 World's greatest adventures	Next

Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs

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