Destination marketing : an integrated marketing communication approach (Record no. 1933)

MARC details
000 -LEADER
fixed length control field 01186nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165326.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-75068-649-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 910.68 P63d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pike, Steven
245 #0 - TITLE STATEMENT
Title Destination marketing : an integrated marketing communication approach
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Elsevier
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xv, 406 p.
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index and references
520 ## - SUMMARY, ETC.
Summary, etc. Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism- management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism- Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 910.68 P63d 3460 07/30/2025 07/30/2025 Book