Destination marketing : an integrated marketing communication approach
Pike, Steven
Destination marketing : an integrated marketing communication approach - 1st ed. - Oxford Elsevier 2008 - xv, 406 p. Includes index and references
Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs
978-0-75068-649-5
Tourism- management
Tourism- Marketing
C 910.68 P63d
Destination marketing : an integrated marketing communication approach - 1st ed. - Oxford Elsevier 2008 - xv, 406 p. Includes index and references
Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs
978-0-75068-649-5
Tourism- management
Tourism- Marketing
C 910.68 P63d