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Advertising and public relations

By:

Tymorek, Stan

Material type: Text

TextPublication details: New York ; Checkmark Books; 2010Description: xviii, 161 p; Includes bibliographical references and indexISBN:

978-0-8160-7983-4

Subject(s):

DDC classification:

C 659.023 T95a

Summary: This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 659.023 T95a (Browse shelf(Opens below))	Available	3996

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Previous	C 658-4012 Sc3 Strategic Management of tecnological innovation	C 658-4012 T38c Crafting and executing strategy: The quest for competitive advantage: concepts and cases	C 658,4013 Ev1q Quality management, organization and strategy	C 659.023 T95a Advertising and public relations	C 659.1 A3c Contemporary advertising	C 659.1 A3e Essentials of contemporary advertising	C 659.1 B41a Advertising and promotion : an integrated marketing communications perspective	Next

This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.

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