Advertising and public relations

By: Material type: TextTextPublication details: New York ; Checkmark Books; 2010Description: xviii, 161 p; Includes bibliographical references and indexISBN:
  • 978-0-8160-7983-4
Subject(s): DDC classification:
  • C 659.023 T95a
Summary: This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 659.023 T95a (Browse shelf(Opens below)) Available 3996

This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.

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