Advertising and public relations

Tymorek, Stan

Advertising and public relations - New York Checkmark Books 2010 - xviii, 161 p. Includes bibliographical references and index

This book provides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking.

978-0-8160-7983-4


Advertising- vocational guidance
Public relations- vocational guidance

C 659.023 T95a