International marketing

By: Contributor(s): Material type: TextTextPublication details: Boston; McGraw-Hill; 2009Edition: 2nd edDescription: xviii, 659 p.; ill; Includes indexISBN:
  • 978-0-07-126828-8
Subject(s): DDC classification:
  • C 658.848 G11i
Summary: The book is about international business and it considers the important distinction to see how it affects international marketing strategies.
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Book Book PCC CIRCULATION C 658.848 G11i (Browse shelf(Opens below)) Available 3518

The book is about international business and it considers the important distinction to see how it affects international marketing strategies.

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