International marketing (Record no. 1760)

MARC details
000 -LEADER
fixed length control field 00732nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-126828-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658.848 G11i
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ghauri, Pervez
245 #0 - TITLE STATEMENT
Title International marketing
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 659 p.; ill
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. The book is about international business and it considers the important distinction to see how it affects international marketing strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cateora, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658.848 G11i 3518 07/30/2025 07/30/2025 Book