International marketing
Ghauri, Pervez
International marketing - 2nd ed. - Boston McGraw-Hill 2009 - xviii, 659 p.; ill Includes index
The book is about international business and it considers the important distinction to see how it affects international marketing strategies.
978-0-07-126828-8
Export marketing
International business enterprises
C 658.848 G11i
International marketing - 2nd ed. - Boston McGraw-Hill 2009 - xviii, 659 p.; ill Includes index
The book is about international business and it considers the important distinction to see how it affects international marketing strategies.
978-0-07-126828-8
Export marketing
International business enterprises
C 658.848 G11i