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International marketing

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, IIkka A

Material type: Text

TextPublication details: Singapore; Thomson Learning asia; 2007Edition: 8th edDescription: xxx, 646 p. : ill (reprint); Includes indexISBN:

978-981-4221-41-2

Subject(s):

Export Marketing

DDC classification:

C 658.84 C99i

Summary: This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.

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Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.84 C99i (Browse shelf(Opens below))	Available	1640

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Previous	C 658.8342 Sc3c Consumer behavior	C 658.83421 Retail strategies: understanding why we shop: emotional rewards and retail strategies	C 658.8343 D23L Let them eat cake : marketing luxury to the masses - as well as the classes	C 658.84 C99i International marketing	C 658.84 M41i International marketing management : text and cases	C 658.84 P28i International marketing text and cases	C 658.84 Sch4e Electronic commerce	Next

This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.

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