International marketing

By: Contributor(s): Material type: TextTextPublication details: Singapore; Thomson Learning asia; 2007Edition: 8th edDescription: xxx, 646 p. : ill (reprint); Includes indexISBN:
  • 978-981-4221-41-2
Subject(s): DDC classification:
  • C 658.84 C99i
Summary: This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.
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Book Book PCC CIRCULATION C 658.84 C99i (Browse shelf(Opens below)) Available 1640

This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.

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