International marketing
Czinkota, Michael R.
International marketing - 8th ed. - Singapore Thomson Learning asia 2007 - xxx, 646 p. : ill (reprint) Includes index
This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.
978-981-4221-41-2
Export Marketing
C 658.84 C99i
International marketing - 8th ed. - Singapore Thomson Learning asia 2007 - xxx, 646 p. : ill (reprint) Includes index
This book our focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. An appendix directly addresses the relationship between geography and international marketing. New text components, mar-ketplaces, and several cases specifically focus on the environment and the opportunities, challenges, and ambiguities that it poses to international marketers.
978-981-4221-41-2
Export Marketing
C 658.84 C99i