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Technology entrepreneurship : creating, capturing, and protecting value

By:

Duening, Thomas N

Contributor(s):

Hisrich, Robert D.; Lechter, Michael A

Material type: Text

TextPublication details: Amsterdam ; Elsevier; 2010Description: xxviii, 562 p; Includes indexISBN:

978-0-12-374502-6

Subject(s):

DDC classification:

C 658.1514 D87t

Summary: Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technologY

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658.1514 D87t (Browse shelf(Opens below))	Available	3623

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Previous	C 658.1511 M32 Management accounting for business	C 658.1511 P88a Accountig for managerial decisions ( Management accounting)	C 658.1511 W54m Managerial accounting : tools for business decision making	C 658.1514 D87t Technology entrepreneurship : creating, capturing, and protecting value	C 658.15224 D49p Perfect phrases for business proposals and business plans	C 658.155 T17e Essentials of risk management in finance	C 658.1552 C82 Cost management : a strategic emphasis	Next

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technologY

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