Technology entrepreneurship : creating, capturing, and protecting value

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Elsevier; 2010Description: xxviii, 562 p; Includes indexISBN:
  • 978-0-12-374502-6
Subject(s): DDC classification:
  • C 658.1514 D87t
Summary: Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technologY
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Book Book PCC CIRCULATION C 658.1514 D87t (Browse shelf(Opens below)) Available 3623

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technologY

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