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New products management

By:

Crawford, Merle

Contributor(s):

Benedetto, Anthony Di

Material type: Text

TextPublication details: New York ; McgGraw-Hill; 2008Edition: 9th edDescription: xviii, 558 p. :ill ; 24 cm; Includes indexISBN:

978-007-126336-8

Subject(s):

New Products- Mangement

DDC classification:

C 658. 575C85n

Summary: The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 658. 575C85n (Browse shelf(Opens below))	Available	3605

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Previous	C 657.835 R22a Accounting for government and nonprofit entities	C 657.837 M56a Hotel accounting	C 657.838 H13a Accounting and financial analysis in the hospitality industry	C 658. 575C85n New products management	C 658. 872 K11z The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue	C 658.5Sc7 Operations management : contemporary concepts and cases	C 658 Al5h How to develop and maintain	Next

The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product

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