New products management (Record no. 1391)

MARC details
000 -LEADER
fixed length control field 00941nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165143.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-126336-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number C 658. 575C85n
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Crawford, Merle
245 #0 - TITLE STATEMENT
Title New products management
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McgGraw-Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 558 p. :ill ; 24 cm
300 ## - PHYSICAL DESCRIPTION
Other physical details Includes index
520 ## - SUMMARY, ETC.
Summary, etc. The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New Products- Mangement
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Benedetto, Anthony Di
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC CIRCULATION 07/30/2025   C 658. 575C85n 3605 07/30/2025 07/30/2025 Book