New products management
Crawford, Merle
New products management - 9th ed. - New York McgGraw-Hill 2008 - xviii, 558 p. :ill ; 24 cm Includes index
The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product
978-007-126336-8
New Products- Mangement
C 658. 575C85n
New products management - 9th ed. - New York McgGraw-Hill 2008 - xviii, 558 p. :ill ; 24 cm Includes index
The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product
978-007-126336-8
New Products- Mangement
C 658. 575C85n