Normal view MARC view ISBD view

Fundamentals of Marketing for Hospitality and Tourism

By:

Kottler, Philip

Contributor(s):

Bowen, John T.; Marken, James C

Material type: Text

TextPublication details: Upper Saddle River, New Jersey ; Pearson Education; 2007Edition: 4th edDescription: xxiv, 932 p; Includes indexISBN:

978-981-06-9992-5

Subject(s):

DDC classification:

C 647.940688 K84f

Summary: The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC CIRCULATION	C 647.940688 K84f (Browse shelf(Opens below))	Available	3400

Browsing PCC shelves, Shelving location: CIRCULATION Close shelf browser (Hides shelf browser)

Previous								Next
Previous	C 647.940688 Is5f Front office operations and Management	C 647.940688 Is5f Front office operations and Management	C 647.940688 Is5f Front office operations and Management	C 647.940688 K84f Fundamentals of Marketing for Hospitality and Tourism	C 647.940688 M83h Hospitality & Travel Marketing	C 647.94071 B18t a textbook of hospitality, tourism and aviation	C 647.9408 An3t Textbook of front office management and operations	Next

The book guides you down the intriguing, discovery-laden road to learning marketing. It is our goal is to help you master the basic concepts and practices of modern hospitality marketing in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance among the three pillars that support the book-theories and conceptspractices and applica-tions, and pedagogy (the art and science of teaching).

There are no comments on this title.

to post a comment.