Tourism marketing and crisis management Author:Romila Chawla

By: Material type: TextTextPublication details: New Delhi ; Rajat Publications; 2008Description: v, 312 p; Includes bibliographical references and indexISBN:
  • 978-81-7880-323-4
Subject(s): DDC classification:
  • c 338.4791 C39t
Summary: Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management
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Book Book PCC CIRCULATION c 338.4791 C39t (Browse shelf(Opens below)) Available 3364

Successful marketing of tourism requires maintaining a balance between pull marketing and push marketing. It should also provide for the crisis management. Therefore, regular liaison between national, local and regional tourism authority is vital during a crisis. This book, thus, is an attempt to provide to the readers dynamics of tourism marketing and crisis management

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