The impact of digital marketing strategies on the growth of small and medium enterprises

By: Contributor(s): Material type: TextTextPublication details: Quezon City ; PCC; 2023Description: vii, 137 leavesSubject(s): DDC classification:
  • T 658.872 Ab4
Summary: Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
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Thesis Thesis PCC THESES T 658.872 Ab4 (Browse shelf(Opens below)) Available 8

Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.

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