The impact of digital marketing strategies on the growth of small and medium enterprises
Abejay, Andrea D.
The impact of digital marketing strategies on the growth of small and medium enterprises - Quezon City PCC 2023 - vii, 137 leaves
Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
Internet marketing
T 658.872 Ab4
The impact of digital marketing strategies on the growth of small and medium enterprises - Quezon City PCC 2023 - vii, 137 leaves
Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
Internet marketing
T 658.872 Ab4