The impact of digital marketing strategies on the growth of small and medium enterprises (Record no. 5116)

MARC details
000 -LEADER
fixed length control field 01272nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250730165948.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250728s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T 658.872 Ab4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Abejay, Andrea D.
245 #4 - TITLE STATEMENT
Title The impact of digital marketing strategies on the growth of small and medium enterprises
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Quezon City
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PCC
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent vii, 137 leaves
520 ## - SUMMARY, ETC.
Summary, etc. Marketing strategies have aided various businesses by fulfilling the needs and wants of the consumers by reaching out to and connecting with them. Marketing continues to change in line with the rest of the world. It has evolved from traditional to digital marketing, which allows small and medium-sized enterprises to stay in touch with customers cheaply. This study investigated and evaluated how strategies for digital marketing impact small and medium-sized enterprises' ability to develop the growth of their businesses. Understanding the efficiency of digital marketing is essential for the expansion and sustainability of SMEs in today's rapidly digitized business environment.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Astorga, Janiah Rose ; Dacullo, John Francis T. ; Gacuma, Myla Flor D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          PCC PCC THESES 07/30/2025   T 658.872 Ab4 8 07/30/2025 07/30/2025 Thesis