Dictionary of marketing communications

By: Material type: TextTextPublication details: California ; Sage, Thousand Oaks; 2004Description: v, 249 pISBN:
  • 0-7619-2771-9
Subject(s): DDC classification:
  • R 380.103 G74d
Summary: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession
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Book Book PCC REFERENCE R 380.103 G74d (Browse shelf(Opens below)) Available 0871

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession

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