New products management

By: Contributor(s): Material type: TextTextPublication details: New York ; McgGraw-Hill; 2008Edition: 9th edDescription: xviii, 558 p. :ill ; 24 cm; Includes indexISBN:
  • 978-007-126336-8
Subject(s): DDC classification:
  • C 658. 575C85n
Summary: The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658. 575C85n (Browse shelf(Opens below)) Available 3605

The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a new product

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close
Share