Strategic brand management : building, measuring, and managing brand equity

By: Material type: TextTextPublication details: Singapore ; Pearson Education South Asia; 2008Edition: 3rd edDescription: xxi, 692 p; Includes indexISBN:
  • 978-981-0697-40-2
Subject(s): DDC classification:
  • C 658 K228s
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Item type Current library Call number Status Barcode
Book Book PCC CIRCULATION C 658 K228s (Browse shelf(Opens below)) Available 3964

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