Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity - 3rd ed. - Singapore Pearson Education South Asia 2008 - xxi, 692 p. Includes index
978-981-0697-40-2
Brand some products - Management
C 658 K228s
Strategic brand management : building, measuring, and managing brand equity - 3rd ed. - Singapore Pearson Education South Asia 2008 - xxi, 692 p. Includes index
978-981-0697-40-2
Brand some products - Management
C 658 K228s