Consumer behavior

By:

Babin, Barry J.

Contributor(s):

Eric G. Harris

Publication details: Taguig City : Cengage Learning Asia Pte., c2025.Edition: 9th ed., Phil.edDescription: x, 406pISBN:

978-981-5242-94-2

Subject(s):

1. Consumer behavior. -- 2. Consumers--Attitudes. -- 3. Consumer decision --making

Summary: An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.

List(s) this item appears in: Newly Acquired Books (Graft List)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	PCC	Fil 658.8342 B11c (Browse shelf(Opens below))	Available	6158

An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.

There are no comments on this title.

to post a comment.