Consumer behavior (Record no. 5207)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-981-5242-94-2
100 ## - PERSONAL NAME (AUTHOR)
Personal name Babin, Barry J.
245 ## - TITLE
Title Consumer behavior
250 ## - EDITION
Edition statement 9th ed., Phil.ed.
260 ## - NAME AND PLACE OF PUBLICATION
Place of publication, distribution, etc. Taguig City :
Name of publisher, distributor, etc. Cengage Learning Asia Pte.,
Date of publication, distribution, etc. c2025.
300 ## - PHYSICAL DESCRIPTION
Extent x, 406p.
520 ## - SUMMARY, ETC.
Summary, etc. An introduction to consumer behavior that examines how individuals and groups make decisions about selecting, purchasing, using, and evaluating products and services. It covers the psychological, social, cultural, and personal factors that influence consumer decision-making and provides insights useful for marketing and business practices.
650 ## - SUBJECT
1 1. Consumer behavior.
2 2. Consumers--Attitudes.
3 3. Consumer decision --making.
700 ## - ADDED PERSONAL NAME
Personal name Eric G. Harris
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification System Dewey Decimal Classification
Item Type Book
999 ## -
-- 5207
-- 5207
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Service/ Name of Supplier
09/23/2026   Fil 658.8342 B11c 6158 09/23/2026 Book   Dewey Decimal Classification       PCC PCC 09/10/2026 C & E Publishing